The Bike/Hike: Along the way guests may join the sisters to help promote Y Buy 9 — buying and consuming certified organic produce. In addition, following each day’s ride/hike, the team and their guests will visit a variety of venues to promote buying and consuming certified organic foods. The list of guests and venues is being developed now.
Why Buy 9? The Y Buy 9 Bike & Hike promotes buying and consuming certified organic foods. In the grocery store produce aisle, certified organic fruits and vegetables have the number “9” as the first digit of the number code on the label. This shows that the item was grown organically and is not genetically modified. For example, the code on the label of a certified organic banana would be 94011 .
With this in mind, the Y Buy 9 Bike & Hike will raise awareness of the health benefits of buying and consuming organic products. Further, the ride will raise funds to benefit the Rodale Institute and its research directly affecting healthy living.
ybuy, Inc. is a privately held, venture capital backed company that allows people to try products for a month before committing to buying them. ybuy, Inc. headquarters are located in Beach, CA.
|Total Funding||Date of Last Funding|
|YBUY||$1.8M||Jul 5, 2012|