Do not despair though, as we know that many retailers already have some great Super Bowl 2015 TV Sales running, and two of the best are Target and Walmart. We know these stores have some other great products to sell centered around this huge sporting event, but it is TVs that will be one of the biggest draws for them.
The strongest drivers of smart TVs are expected to be the easy access to content and high picture-quality, whereas its software-based configuration is expected to be its strongest restraint when it comes to smart TV sales in the coming years. That’s the key takeaway from our latest Frost & Sullivan report on the size of the , which details the market drivers, restraints to market growth, product and pricing trends, competitive landscape, and market forecasts and trend analysis broken out by region of the world for the next five years.
This is an early mover market – even growth and emerging markets like India and China are seeing soaring sales of smart TVs. China is, in fact, one of the largest markets by unit sales worldwide for smart TVs. In India in 2012, we estimate that nearly 2 million smart TVs were sold in 2012 which represents 20.0 percent of all new TV sales.
In 2011, Apple was doing much better with Apple TV sales and was happier to talk about them., it appears that the reference is to the calendar year 2011, reported in January 2012, with record sales (1.4M) in December 2011 and sales totaling 2.8 million. This is an average rate of 233K units/month, similar to the initial burst of sales in 2010 when the 2nd generation model was introduced.
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