After being offline for six days straight, the Russia Online Apple Store went back online Monday with expectedly higher price points for the latest iPhones and other products as a direct result of the country’s collapsing ruble currency.
It’s not just the latest iPhones, the Online Apple Store in Russia now shows higher prices for older iPhone models, too, as well as some Mac products. For instance, the iPhone 5c now costs 29,990 rubles, or about $546.
Another example: the Apple TV, which in the U.S. costs $99 (or between €99 and €119 in European countries) is now 7,990 rubles, or almost $150, on the Russian Online Apple Store.
I haven't been to a CompUSA recently, but I know for a fact that the online Apple Store is excellent. It was created using Web Objects, a technology Apple acquired when they purchased NeXT. Dell used a similar, but less advanced (as Jobs was quick to point out), system until recently, when they were "encouraged" to switch to a Microsoft-supported system.
Start your order on one device and finish it on another
If you're looking to purchase a new Apple product but don't have an Apple Store near you, the Apple Online Store is your one-stop shop for everything Apple. The online Apple Store is available in many countries across the world and offers free shipping for most orders as long as they're over $50. Need a new pair of headphones to go with the iPhone you're ordering? No problem, you can browse through many different kinds of accessories to add to your order.
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Some information for the U.S. market has already leaked. The discounts on Apple products that are listed, are in U.S. dollars and are valid only through the U.S. Online Apple Store. There is talk of an iMac from $ 1098, iPod Touch from $ 138, MacBook Pro from $ 1098, and the new Magic Mouse from $ 64. Again, the discounts are not valid in the Apple stores or dealer shops, but only through the online store. Now it's only a matter of waiting and seeing what discounts the consumers outside America will be able to benefit from, so keep an eye on the Online Apple Store during the course of Thursday night!
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The Online Apple Store has seen changes during the holidays in previous years, and 2012 is as elements on the store's landing page have been switched from their usual blue tones to a bright, festive red. "Buy" buttons and fonts stand out as the most prominent color changes, while small flourishes of red products add to the overall holiday aesthetic.