From 1998 to 2001, MTV also aired several other music video programs from its studios in Times Square and on location at various beach-themed locations each summer. These programs included , a game show hosted by that evolved from , MTV's earlier program that ran the lyrics of music videos across the screen. aired from 1999 to 2000 and featured a selection of music videos that just missed the top ten. , hosted by , continued this concept in early 2001. was an extension of an annual event, , which aired each spring from 1998 to 2000 to select a new VJ to host programs on MTV.
By 2000, , , , , Cold, , , and other acts were added to the musical rotation. MTV also launched channel to play rock music videos exclusively, an experiment that lasted until 2002. A daily music video program on MTV that carried the name ran through early 2001, replaced by a successor, , from 2002 until 2004.
In mid-2008, MTV premiered new music video programming blocks called and a weekly special event called , hosted from Los Angeles by of the band , which was designed to premiere new music videos and have viewers provide instantaneous feedback.
The event ended before the in September. With the exception of a holiday themed episode in December 2008 and an unrelated special in March 2009 with the same title, never returned to the channel's regular program schedule, leaving MTV without any music video programs hosted by VJs for the first time in its history.