o if you took just the central area of the T3is sensor you would in fact be creating an image that has a 2.7x zoom applied to it. Now whilst the menu option does say 3-10x , Canon literature states that the zoom is “approximately 3x”. My guess then is that it’s actually 2.7x at the minimum. In this case, at the low end there is really no actual digital zooming taking place, that merely comes into play as soon as you begin to zoom from 3x to 10x. You can see a very quick drop in quality in the video as soon as you do this. The ladybird example even has the advantage of decent lighting. In a high ISO situation this result looks much worse as the digital noise is also magnified, not in effect but in actual size! Whilst the range between 3 and 10x is fairly useless for applications where image quality is very important, it does look like you can get a decent result at the lowest setting and you could still optically zoom if you were using a zoom lens on camera. Will we see this function in newer Canon cameras? Maybe. And it makes me wander about potential application on other cameras like the RED Epic too. That camera features a sensor that shoots at 5k , presumably they could also , with a firmware update, implement some sort of lower resolution recording at a zoomed level.
I just got the news yesterday that Canon announced two new cameras in their amateur line-up of cameras, the T3/1100D and the T3i/600D. Looking at the entire line of Canon DSLR cameras, the T3 makes sense. They have too many lower-end cameras like the XS and XSi and the T3 is probably going to replace them as the entry camera for the DSLR line. At 12.2 MP, it has the same resolution as the XS. The T3 has some other upgrades over the older XS(i) like a 63-zone TTL metering system (the XS has 35-zone metering), much higher ISO sensitivity (6400), a Digic 4 processor, and HD video. The video however is 720p, not the 1080p that is found in the other video-capable Canon DSLRs. I would expect to see less availability of the XS, XSi, and T1i models as they are phased out over the next few months.
A Canon camera is well-known for its high-quality optics, reliability, and ease of use, so it's not surprising that Canon digital cameras dominate the worldwide best-selling lists.
An 18 megapixel camera with 1080p HD video shooting capability, Canon EOS 60D is a low range camera with a price range of $729 and $1,474. This Canon digital camera has a very organized display and the performance is quite fast. Video quality is unmatched for such a modest price. It is a compact camera, chock full of features. However, some interface and control layouts are too conventional and cumbersome that take away most of its efficiency.
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