According to a study in , action figure with traditional masculine traits primarily target boys. While most commonly marketed as a children's toy, the action figure has gained wide acceptance as an adult . In such a case, the item may be produced and designed on the assumption it will be bought solely for display.
An action figure is a poseable character , made of or other materials, and often based upon characters from a film, , , or . These action figures are usually toward boys and adult collectors.
The term "action figure" was first coined by in 1964, to market their figure to boys who would not play with dolls. (A similar toy named was introduced by Rosko Industries for Sears in 1965, but was known as a "Boy's Doll" since the term action figure had not gained widespread usage at that point). G.I. Joe was initially a military-themed 11.5-inch figure proposed by marketing and toy idea-man . It featured changeable clothes with various uniforms to suit different purposes.
We’ll recommend the best design options to suit the toy or collectible’s purpose, audience and business goals. Once all the decisions are made, either your design team or a Happy Worker illustrator will create action figure “control artwork”, or blueprint designs that will be used for toy prototyping. Some of our clients have only rough character sketches, and we help create final artwork. Other clients have final character artwork all ready and are rarin’ to get toymaking!